The product

Planning should not take long time, because usual schedule of the users gets overwhelming easily.

Affodrability of the service plays a key part in decision process.

With a lot of tasks to tackle + work settings and possibility of single parenting can schedule become unpredictable.

Connected to pain point nr. 3. there is a possibility of a snowball effect that leads to disorganization.

The user experience should accomodate for the fact, that most users will be parents wih lots of responsibilities.

Ease of use - Apps interface need to be simple clear and calming.

Row “Booked activities” was mistaken for a booking flow. 4 of 5 participants begun booking from this part, wich rendered the prototype unusable.

This option should be included into booking flow as well in case of skipping the onboarding process.

Multiple participants asked additional questions about the function.

Exploring the functionality was planned in later versions.

Activity cards lack important details. Participants asked for details about proximity and rating system.

Create bookings based on simple time filter and recomendations based on proximity should be more apropriate for time saving.

Instead of picking school for a child, use location services. Shools rarely provide activities after school in Slovakia.

Most of the activities are provided by third party Non-profit organizations.

Title “Activity for” in booking flow needs to be simplified. Participants also suggested to add hint below the title.

In the real world, implementing the app should need a deeper dive into mechanics of providing the activities and processes that will trigger user notifications regarding the ongoing activities, status updates etc.

This project thought me core principles of UX design process and best practices for the field.

On my own time I did my best to reinforce my learnings by going deeper into industry standards, including advanced Figma functions.

I would like to make the ideation phase more streamlined. Since I use freeform on iOS, I need to improve on structuring the ideation and make the artboard more organized.

To improve my wireframing process, I've already adopted a few practices. However, the real improvement might be to start with a warm-up before putting pen to paper. This could shorten the time needed to get the wireframes ready.

It is necessary to point, that the case study was written after the work was done. However for the future I see benefit in documenting my work better along the way.

Possible exploration for this theme could lead to creating an interface for providers.

This could be achieved both as an app or web based on CMS interface.

This Case study is a first part of the prompt chosen during the Google UX Certificate course.

Click the navigation buttons below to view the second case study for this prompt.

There is a Slide deck version as well you can visit here.

Have a look at my design process, view the file here.

If you’d like to reach out and say Hi or grab a coffee, you can do so by writing an email:

say@helloluke.tech